And the brand can be of a famous denim or footwear outlet. We also cannot say that in past, people did not used to get in the race of money, status, and after all materialistic things. They did, they are doing, and they will be doing that but there should be a balance, limit and boundary. We know that every picture has its positive and negative aspects but here the negative side is more dominant. In Pakistan we can see that people have a phobia to come first in the status race, and everyone is trying to be in the upper class. Especially middle class is suffering most in this race. Today a man from a middle class cannot afford those branded or expensive accessories but due to the immense pressure has given by society he is bound to buy all that at any cost to match his lifestyle with the rich class.
These days, a man from the lower class is starving to death, and him is just struggling to find food, water and a shelter to live. Every new day of his life is a challenge for him. In Pakistan apart from the entire materialistic things i-e designer wardrobe, expensive cell phones, hoteling, car and residence, oh yes! . language is also included in the status list. Now-a-days people who cannot speak English well is considered that maybe they have come from the other world. Unfortunately, our education sec-tor is divided into three categories.
• Private institutions • Semi-government institutions • Government institutions
Private institutions have the international standards of teaching but unfortunately their fees also matches with the rate of foreign currency and only the rich class can get their children enrolled in these institutions. Government and Semi-government institutions almost have the some standard but the later has better standard than the former one but obviously both have much difference in the standard as compared to private institutions.People have made their fake appearances; their inner does not match with their physical appearance. We can say that today world has become an artificial globe in which "hypocrites" are living. As women, most of us spend an enormous amount of time making sure we are physically beautiful. Society dictates what beauty is or should be. We are determined to be the perfect height, shape and size, wear the latest designer clothes and buy the finest material things. There is very little effort put into spiritual grooming. Just think
what the outcome might be if we spent as much time grooming our spirits and souls as we spend in the beauty and nail salons and shopping. The one thing that is so wonderful and powerful about spiritual grooming is that Calvin, Gucci, Tommy, Boss, Guess and Mac have no fashions, designs, or make-up that can beautify your spirit.
Spiritual purchase well known products eagerly. In fact brand consciousness is also influencing our social behaviors as most of the people are victimised by some social pressure. It's quite simple as one should go for the worthy shop-ping rather than spending on just big names. Every woman wants to look different and unique which ignites the spark of discrimination among rich and poor. When the single earner of a family sees his family disturbed and unhappy he feels distressed and he gets in the depression. beauty comes from the one and only designer, "The Almighty". Famous brands around the world are selling their products like hot cakes and people often What a great saying by (Thore au) "That man is the richest whose pleasures are the cheapest" At the end we will say that Pakistani nation is a confused nation. They have not determined their real goals of life yet and they are giving preference to their second priorities. As Pakistan is going through a great economic recession, it has not have the basic facilities even like food, electricity, gas and almost 60% of the population is leading their selfish lives not aware by their real so called "social status".
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